Capital Markets Advisory
Strategic advisory at the intersection of capital markets, regulation, and structural change. Built for firms that need senior-level thinking without a firm-level overhead.
About
LINXS Advisory was founded by Georgios Petropoulos to bring genuine senior-level capital markets expertise directly to clients — without the layers, politics, or billing structures of a large firm.
With over 25 years in capital markets — including seven years in consulting, where he launched a market-recognised pricing and risk service, developed strategic partnerships, and built brand presence across the industry, and 20 years as a practitioner — Georgios brings both strategic breadth and operational depth to every engagement.
LINXS works with banks, asset managers, trading firms, and financial services businesses navigating regulatory change, strategic repositioning, and structural transformation. The focus is always on outcomes that are practical, defensible, and built to last.
Services
Deep expertise across the full capital markets value chain — from front office strategy to infrastructure and operations. We help firms optimise structures, improve efficiency, and position for growth in evolving market conditions.
Practical, experienced guidance on navigating complex regulatory environments. From impact assessment and gap analysis to policy design and regulatory engagement — we translate obligation into action.
Supporting leadership teams through strategic inflection points — whether entering new markets, restructuring a business unit, responding to competitive pressure, or repositioning a product or service line.
Selected Work
Led the design and go-to-market launch of a new pricing and risk capability — defining the proposition, building the team, and establishing it as a recognised market offering across tier-1 and tier-2 institutions.
Advised a leading capital markets firm on a multi-workstream regulatory change programme — translating shifting requirements into practical internal frameworks, governance structures, and implementation roadmaps.
Initiated and structured multiple commercial partnerships with leading data providers, technology vendors, and industry bodies — expanding market reach and accelerating capability delivery for clients.
Led the investigation of Capital Markets Underwriting and Leveraged Finance internal practices for a G-SIFI in response to regulatory requests — coordinating cross-functional workstreams and managing senior stakeholder engagement throughout.
Designed and embedded a comprehensive risk control framework as part of an Enterprise Risk Management Framework revamp — establishing clear ownership, escalation paths, and governance structures across the organisation.
Contact
Whether you have a defined brief or are still shaping your thinking, LINXS is happy to start with an open conversation.